Firstly, let’s clarify what responsive means – put simply this is that your website responds to the view of the user and adjusts the layout accordingly. This also includes changing any menu options and other features that might depend on a mouse/keyboard not being readily available.
Secondly, we should look at the different views a user might be using – here we have a lot of options not limited to mobile phones, tablets, smart TVs and of course laptops. One area that perhaps is overlooked but worth a serious consideration is the new generation of voice controlled devices such as Alexa. We ask Alexa to find some information or perform an action – such as book a meeting, order a pizza, let’s consider how Alexa approaches that task. Alexa needs to have a way of understanding what it is you offer, how they can make an order and receive any updates. As more applications for this technology are used, this will become an increasing way of securing new customers and keeping existing customers.
Let’s take the example of the voice recognition software in self-driving cars – what’s to stop them from being able to place orders at your shop or when being asked to navigate to the nearest shop – they find you? If we plan our website appropriately it will not only be responsive to the needs of currently know applications but could also potentially support new applications – without us even needing to make a change. Sounds far-fetched but remember only a few years ago a self-driving car was a seeming impossibility.
Back to today, and the question of is my site mobile friendly, to check this you can either load your site on a phone, tablet, smart TV or laptop to check, or you can make a quick check on your PC. A browser (Chrome, Edge, Firefox etc) all can be resized – what you might not realise is when you resize you are triggering the responsive features of your website. Try it after finishing this blog post, open your website, and resize slowly making the page smaller. Does your website change to reflect the size available or does it remain as it was. If it changes to fit the screen and everything on the page is still accessible and laid out well then your site is responsive. If it stays as it is or worse changes so that things can’t be seen then your site isn’t responsive. Remember 51% of UK users order online via a mobile phone or tablet, so you could be missing a lot of prospective customers.
So look to the present and embrace the future, your website should be able to cope with all mechanisms your customers would like to contact you/find you with – why not make it easier for them and ensure your site is truly responsive.
Jack Enterprises can analyse your current website and provide a no obligation quote – even if you choose not to proceed it’s better to have all of the information available to make an informed decision – after all it’s your business. Contact us today.